Revenue Systems by Adatalyze

Better visibility into where revenue gets stuck.

Alongside my consulting work, I’m testing a small number of revenue workflows with businesses in Portugal. The aim is to understand what already happens, find where value is being lost and improve the process without replacing everything around it.

Current work: validating a small number of workflows with businesses in Portugal.
Where I’m looking

Three places revenue can get lost

I’m looking at commercial workflows where demand already exists but the current process makes it hard to see what happens next.

Convert existing demand

From enquiry to outcome

Improve what happens between an enquiry and an outcome: qualification, follow-up and visibility into what converts.

Build more direct demand

Know where demand comes from

Understand which channels create demand, what that demand costs and how owned channels perform alongside external distribution.

Recover overlooked revenue

Find value already in the operation

Find commercial opportunities already sitting in existing data and day-to-day operations, then decide which are worth acting on.

Working principles

How I approach the work

  • Start with one workflow. A narrow problem is easier to observe and measure.
  • Work with what is already there. I prefer to connect to existing tools and processes before proposing replacement.
  • Establish a baseline first. I want to know what happens today before making claims about improvement.
  • Keep people in control. Automation should support decisions, not hide them.
Current work

Working with a small number of businesses

I’m looking for businesses in Portugal willing to walk me through one of these workflows. I want to understand the current process, where revenue gets stuck and whether there is a useful system worth building around it.

If this sounds familiar, tell me how the process works today.

A short email with the current workflow, tools and main friction points is enough.

Talk about your workflow