Where search intent, lead source, CRM progression and Google feedback hold up or break.
Paid Media Integrity
Find where Google Ads and your CRM stop agreeing.
We trace the path from search term to lead, CRM outcome and offline conversion signal. The goal is to find the break before you change campaigns, tracking or bidding.
Best fit: Google Ads lead-generation teams where qualification, sales or revenue becomes known after the lead.
Problems we audit
Start with what is going wrong.
You do not need to choose an Adz product first. Tell us what you are seeing.
Search terms look relevant to Google but are wrong for the business.AdzQuery · Search demandThe lead reaches the CRM without the click ID or source data you need.AdzCapture · Lead sourceLeads are coming in, but you cannot reliably see which ones qualify or become revenue.AdzJourney · CRM progressionOffline conversions or values sent back to Google may be wrong, duplicated or misleading.AdzSignal · Conversion feedback
Paid Media Integrity Audit
Audit the part that is actually breaking.
We trace the relevant path, show what is confirmed, flag what is still uncertain and recommend what to fix first. Implementation is a separate decision.
Typical audit scope: €1.5k–€3.5k
Request an auditWhat the evidence confirms, what it suggests and what we still cannot prove.
The changes worth making first, in priority order, with native options preferred when they solve the problem.
The Adz system
Four places the Google Ads feedback loop can fail.
Each Adz product checks a different part of the path. The audit starts with the symptom and follows the evidence into adjacent areas only when needed.
DemandAdzQueryAre we paying for searches the business actually wants?CaptureAdzCaptureCan we still identify a paid lead when it reaches the CRM?ProgressionAdzJourneyWhat happens to paid leads after they enter the CRM?FeedbackAdzSignalIs Google learning from the outcomes the business actually cares about?
Relevant experience
Hands-on work across paid media, CRM and revenue data.
I have worked on paid acquisition, CRM lifecycle automation, payment and event tracking, and funnel diagnostics for operating businesses. That experience informs the audit. The Adz product family itself is new.
Online training & education
For a Brazilian online training business, the work spans paid acquisition through CRM, payment events and downstream outcomes.
- Paid media optimization
- CRM lifecycle automation
- Payment and event tracking review
- Funnel diagnostics and implementation planning
Method
Check the evidence before changing the account.
Trace
Follow the path from paid search to the business outcome that matters.
Diagnose
Identify where data is lost, overwritten, misunderstood or missing.
Recommend
Prioritize the smallest change that fixes the confirmed problem.
Founder-led
Work directly with the person doing the audit.
Adatalyze is a Lisbon-based consultancy run by Andy. I work hands-on across Google Ads, CRM and measurement, especially where platform data stops matching what the business knows about its leads and revenue.
I handle the diagnosis myself, use the systems you already have where possible, and recommend only changes the evidence supports.
Paid Media Integrity Audit
Request an auditTell us what looks wrong.
We'll work out whether the issue starts in search demand, lead capture, CRM progression or the signal sent back to Google.