See which paid leads qualify, progress and become revenue.
AdzJourney follows paid leads after they enter the CRM. It shows how they move through qualification, appointments, proposals, enrollment or sales, how long those steps take and where records go missing or stop being reliable.
When AdzJourney is worth checking
These symptoms tell us where to start. We verify the cause before recommending a change.
- Google Ads is blamed for poor lead quality, but nobody has a clean view of what happened after the lead.
- Paid leads enter the CRM and disappear between business stages.
- Time from lead to qualification, appointment, proposal, enrollment or sale is unclear.
- Marketing and sales use different definitions for the same lead stage.
- Important business outcomes exist in the CRM but are incomplete, stale or too inconsistent to use confidently.
What we inspect
The paid-lead cohort we can identify reliably in the CRM.
The business stages that matter and the evidence that a lead entered each one.
Time between qualification, appointment, proposal, enrollment, sale or other meaningful outcomes.
Missing, contradictory or stale progression records.
Which downstream outcome is reliable enough to consider sending back to Google.
What you get from the audit
A concise set of findings, open questions and recommended changes in priority order.
- Paid-lead journey map based on CRM evidence.
- Stage progression and delay analysis.
- List of missing or unreliable transition data.
- Priority fixes for the process or data gaps that matter most.
- Recommendation on which downstream outcome is ready for an AdzSignal review.
What AdzJourney does not cover
- Sales coaching is outside scope.
- Full RevOps transformation is outside scope.
- CRM implementation programs are outside scope.
- CRM progression alone does not prove media causality or attribution.
If a native Google, CRM or analytics feature already solves the problem well, we recommend that path instead of adding another system.
Tell us what you're seeing.
We'll work out whether AdzJourney is the right place to start.