Make paid-search demand match the business you want.
AdzQuery reviews the search terms and expansion rules behind your Google Ads traffic, then turns commercial constraints such as brand, location, offer and landing page into clear rules for what the account should allow, restrict or exclude.
When AdzQuery is worth checking
These symptoms tell us where to start. We verify the cause before recommending a change.
- Search terms look relevant on paper but bring enquiries the business does not want.
- AI Max or broad match is expanding into searches you would not deliberately target.
- Brand, competitor, location or product boundaries are handled inconsistently.
- Negative keywords keep growing without a clear rule for what should be excluded.
- Final URL expansion can send traffic to pages you would not choose.
What we inspect
The search terms Google exposes, plus the limits of that visibility.
Which searches the business would allow, restrict, exclude or review.
Brand, geography, offer and landing-page rules.
Current negatives, brand controls and URL controls against those rules.
Cases where the real problem is the business rule, not campaign performance.
What you get from the audit
A concise set of findings, open questions and recommended changes in priority order.
- Intent map with clear allow, restrict, exclude and review rules.
- Query, brand, location and URL risks that need action.
- Prioritized Google Ads control changes.
- Visibility gaps we cannot resolve from available data.
- Implementation plan for approved changes.
What AdzQuery does not cover
- Full Google Ads account management is outside scope.
- SEO and broad keyword research are outside scope.
- A weak-performing query is not labelled waste without business context.
- Search-query visibility is limited to what Google exposes.
If a native Google, CRM or analytics feature already solves the problem well, we recommend that path instead of adding another system.
Tell us what you're seeing.
We'll work out whether AdzQuery is the right place to start.