Adatalyze specialization

Paid Media Integrity

We audit how Google Ads demand becomes a lead, how that lead is recorded in the CRM, what happens next, and what gets sent back to Google.

Request an audit See the Adz system

Adz Integrity System

Four places the Google Ads feedback loop can break.

AdzQuery checks what the account buys. AdzCapture checks whether source data reaches the CRM. AdzJourney checks what paid leads become. AdzSignal checks what gets sent back to Google for reporting and optimization.

DemandAdzQueryAre we paying for searches the business actually wants?Search terms, query expansion and commercial exclusions.CaptureAdzCaptureCan we still identify a paid lead when it reaches the CRM?Click IDs, source data and form or WhatsApp handoffs.ProgressionAdzJourneyWhat happens to paid leads after they enter the CRM?Qualification, stage changes, delays and drop-offs.FeedbackAdzSignalIs Google learning from the outcomes the business actually cares about?Offline conversions, values, duplicates and corrections.

Why it matters

Automation is only as useful as the business data behind it.

Google can automate matching, bidding, landing-page selection and the use of first-party data. Your business still has to define which demand is valuable, what counts as a qualified lead or sale, and which values are real.

When Google or your CRM already handles that correctly, we use the native path instead of adding another layer.

Evidence standard

We separate what the data shows from what it only suggests.

ConfirmedSupported directly by the data, configuration or behavior we can inspect.

LikelyThe evidence points in one direction, but something important is still missing.

UnknownThere is not enough reliable evidence to make the call.

Paid Media Integrity Audit

Start with the part that looks wrong.

Typical scope €1.5k–€3.5k. We diagnose the problem first. Implementation is a separate decision.

Request an audit