Search demand, campaign structure and the quality of traffic bought through Google Ads.
About Adatalyze
Founder-led work on Google Ads, CRM and measurement.
Adatalyze is a Lisbon-based consultancy run by Andy. I work directly on the points where paid-media decisions depend on business data: what search demand Google buys, what reaches the CRM, what paid leads become and which outcomes are sent back for optimization.
How I work
Diagnosis before implementation
The first job is to establish what the evidence can support. That may mean tracing search terms, click identifiers, form handoffs, CRM stages, payments or offline conversion events.
Implementation comes after the diagnosis. If an existing Google, CRM or analytics path already solves the problem safely, I prefer using it to adding another layer.
Relevant operating work
Work across acquisition and downstream business systems
Previous Adatalyze work has included paid-media optimization, CRM lifecycle automation, payment and event tracking review, and funnel diagnostics for online training and education businesses.
Lead records, source continuity, follow-up states and progression through business stages.
Payment, qualification and other downstream events used to understand what paid leads become.
Offline conversion events and values considered for reporting or bidding in Google Ads.
Working principles
What clients can expect
- Direct access to the person doing the work.
- Clear separation between what is confirmed, likely and still unknown.
- Native platform options preferred when they are sufficient.
- No performance claim stronger than the available evidence.